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Brad R, New Jersey

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About Me

I have been working with custom software applications and Web site technologies for over fifteen years. Utilizing his experience with database architectures and Web-based programming languages Ivfounded Reach Farther, Inc. in February 2000; a boutique Web architecture firm that specializes in online data management.

I began my work with custom software applications while supporting the sales force at ACNielsen in 1994. I carried that knowledge to Wyeth in 1996 where I led the Chicago Category Development team responsible for driving sales and evaluating marketing performance with a focus on OTC pharmaceutical products. While at Wyeth, I took over the technical selling department whose mission was to leverage new technologies and the Internet to uncover sales opportunities. Concurrently I was a member of their internal consulting group analyzing technical issues in their organizational supply chain.

About My Family

My family recently grew by one with the birth of my beautiful daughter.  My wife and I welcomed her to Illinois in August of 2007 so she's still a bit too young to truly appreciate everything that the Disney experience has to offer.

I grew up in New Jersey where my extended family still lives today.

About My Disney Experience

I've been to the theme parks more than 1,000 times in my life, and have visited two different continents to sample everything that Disney has to offer.  The highlight of my experiences was meeting Mickey Mouse and riding Space Mountain with him while in Disneyworld in 2002.  I have been back each year since but have never met him again.

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